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Studieboeken (2)

Levertijd: 4 dagen
met 5% korting 53,13

Managing and Organizations

An Introduction to Theory and Practice

Paperback || Clegg e.a. || SAGE Publications

A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way. Used by nearly 50,000 students and tutors worldwide, Managing and Organizations has been praised for its breadth, innovative content and application to real life. Along with its full coverage of all the essential topics of or...

Levertijd: 4 dagen
met 5% korting 55,27

Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Paperback || Marieke de Mooij || SAGE Publications

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...