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Managing and Organizations
An Introduction to Theory and Practice
Paperback || Clegg e.a. || SAGE Publications
A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way. Used by nearly 50,000 students and tutors worldwide, Managing and Organizations has been praised for its breadth, innovative content and application to real life. Along with its full coverage of all the essential topics of or...
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
Paperback || Marieke de Mooij || SAGE Publications
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...