This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Soil and Water Contamination, Second Edition gives a structured overview of transport and fate processes of environmental contaminants. Dealing with all topics essential for understanding and predicting contaminant patterns in soil, groundwater and surface water, it contributes to the formation of a solid basis for adequate soil and water pollution control and integrated catchment management. A unique feature of this work is that it does not treat water and soil pollution as independent proce...

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.