WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry seg...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...

People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people.

This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case st...

Explore a full range of mental health problems complete with clinical guidance with this new resource from a leader in clinical and abnormal psychologyThe newly revised Third Edition of Psychopathology: Research, Assessment, and Treatment in Clinical Psychology delivers comprehensive coverage of both psychopathology and clinical practice, including extensive descriptions of treatment techniques for a range of mental health issues. Accessibly written and appropriate for students at different l...

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.

This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.

AN ELEGANT FRAMEWORK FOR MORE EFFECTIVE LEADERSHIP

Bolman and Deal's four-frame model has been transforming business leadership for over 40 years. Using a multidisciplinary approach to management, this deceptively simple model offers a powerful set of tools for navigating complexity and turbulence; as the political and economic climate continues to evolve, this model has never been more relevant than today.

The Structural Frame explores the convergence of organizational structure and function...