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Brand design and graphic identity

Bridging the gap between business and creativity

2023 || Paperback || Thomas van Ryckeghem e.a. || Pelckmans || met inkijkexemplaar

Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.

To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...