For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

For computer-security courses that are taught at the undergraduate level and that have as their sole prerequisites an introductory computer science sequence (e.g., CS 1/CS 2). A new Computer Security textbook for a new generation of IT professionals. Unlike most other computer security textbooks available today, Introduction to Computer Security, 1e does NOT focus on the mathematical and computational foundations of security, and it does not assume an extensive background in computer science.

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For Industrial Engineering courses focusing on logistic engineering and management. An authoritative exploration of logistics management within the engineering design and development process, this book concentrates on the design, sustaining maintenance and support of systems from a lifecycle perspective. This is the only text that deals with logistics and system support: (1) as an integrated entity and an integral part of the overall structure of a total "system"; (2) from a total system life...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

For an undergraduate introductory level course in humanities. An introduction to the world's major civilizations. This Fourth Edition is an introduction to the world's major civilizations-to their artistic achievements, their history, and their cultures.

Through an integrated approach to the humanities, Arts and Culture offers an opportunity to view works of art, read literature, and listen to music in historical and cultural contexts. In studying the humanities, we focus our attention on wor...

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

For briefer traditional courses in elementary differential equations that science, engineering, and mathematics students take following calculus. The Sixth Edition of this widely adopted book remains the same classic differential equations text it's always been, but has been polished and sharpened to serve both instructors and students even more effectively.Edwards and Penney teach students to first solve those differential equations that have the most frequent and interesting applications. P...

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.