The Student's Book introduces learners to the basic business principles and vocabulary, allowing them to build solid foundations and self-confidence. There is a strong focus on 'intangible' business skills such as emotional intelligence and interpersonal abilities, along with language, technologies, business and interpersonal skills.

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.

Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, ...

A foundational introduction to the field with the latest in geographic technologies.

Introduction to Geospatial Technologies demonstrates the wide range of geographic technologies available to and used by geographers today. Each chapter contains an introduction to the key concepts and a lab activity, so that in addition to gaining a basic foundation of knowledge, students also obtain hands-on experience with the relevant software.

Think critically, consider diverse perspectives, and improve your everyday life.

Best-selling authors David Myers' and Nathan DeWall’s briefest introduction to psychology speaks to all students, with no assumptions made in the vocabulary, examples, or presentation. The manageable and effective chapters help students apply psychological concepts to their own lives in meaningful and engaging ways.

Reach New Heights with the Best AP® Economics Textbook

AP® Economics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Economics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units and 6 Microeconomics units, each organized to cover the to...

An engaging introduction to psychology

Written by a world-renowned team of psychologists, this bestselling textbook brings students the latest developments across the entire discipline of psychology - from the fundamental principles of psychology as a science, to more nuanced approaches in core disciplines such as cognitive, developmental, social and personality psychology. Woven together with engaging features, research boxes and activities that will help students to both think like a scient...

Meaningful practice matters.

Peter Atkins is one of the most well-known and highly respected chemists, authors, and educators in the field. The new edition of this venerable text includes two new coauthors, and a host of new media resources. This integrated experience includes a fully-interactive e-book, including embedded media throughout, as well as a complete student solutions manual for no additional cost. Carefully curated Achieve homework problems provide a more enriched learning exper...

Contemporary and compelling: connecting developmental psychology to students own lives

Kathleen Berger's signature narrative voice, wide-ranging cultural perspective, and focus on universal themes captivates students from the outset. Including exceptionally fast moving areas such as brain development and psychopathology (incorporating DSM-5 updates) this edition remains relevant. This engaging title helps students to grasp the important theoretical and scientific work driving the field of dev...