Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines.The author has organized the book's presentation around the type of data being an...

CALCULUS: EARLY TRANSCENDENTALS, Metric, 9th Edition provides you with the strongest foundation for a STEM future. James Stewart's Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, coauthors Daniel Clegg and Saleem Watson continue his legacy, and their careful refinements retain Stewart's clarity of exposition and make the 9th Edition an ...

Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.

New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategie...

Providing a solid managerial perspective, PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6e draws from the authors' firsthand experiences and relationships with executives and practitioners worldwide to present the most current and complete coverage of today's supply management process. The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more. I...

ON COURSE: STRATEGIES FOR CREATING SUCCESS IN COLLEGE AND IN LIFE, STUDY SKILLS PLUS, 3rd Edition, empowers you with the tools you need to take charge of your academic and lifelong success. A self-assessment at the beginning of the text helps you identify behaviors and beliefs you may wish to change in order to achieve more of your potential in college and in life. Through short articles and distinctive guided journal entries, the author encourages you to explore and develop eight keys to you...

Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Economics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features a brand-new chapter on sustainability economics as well as exciting coverage on modern monetary theory, digitization, Industry 4.0 and the costs and benefits of globalization. This title is available with Mind...

Establish a strong foundation in accounting fundamentals that will help you succeed in your career and business with Warren/Jones/Taylers FINANCIAL AND MANAGERIAL ACCOUNTING, 16E. The latest business illustrations and current examples provide a meaningful context that demonstrates how each chapters content fits into the "big picture." The authors clearly connect fundamental accounting concepts to real businesses today. Each chapter begins with a real company opener that is referenced througho...

Experience the wonders of human creativity in GARDNER'S ART THROUGH THE AGES: A GLOBAL HISTORY, 16th Edition! A grand tour of the world's most celebrated works from the Stone Age to the modern era, this introductory text has been a classroom favorite for 85 years. Every chapter includes rich and compelling discussions of pivotal art works, periods and geographies in art history, as well as new artists and art forms. Of course, the bold illustrations on the pages look almost as good as the rea...

Now in its fourth edition, Foundations of Software Testing: ISTQB Certification is the essential guide to software testing and to the ISTQB Foundation qualification. Completely updated to comprehensively reflect the most recent changes to the 2018 ISTQB Foundation Syllabus, the book adopts a practical, hands-on approach, covering the fundamental topics that every system and software tester should know. The authors are themselves developers of the ISTQB syllabus and are highly respected intern...