Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary th...

A framework for formalizing risk management thinking in today?s complex business environment Security Risk Management Body of Knowledge details the security risk management process in a format that can easily be applied by executive managers and security risk management practitioners. Integrating knowledge, competencies, methodologies, and applications, it demonstrates how to document and incorporate best-practice concepts from a range of complementary disciplines. Developed to align with Int...

The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...

Fundamentals of Thermal-Fluid Sciences, Sixth Edition, is an abbreviated version of standard thermodynamics, fluid mechanics, and heat transfer texts, covering topics that the majority of engineering students will need in their professional lives. The text is well-suited for curriculums that have a common introductory course or a two-course sequence on thermal-fluid sciences. The book addresses tomorrow's engineers in a simple, yet precise manner, and it leads students toward a clear understa...

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Introduction to Organic Chemistry, 6th Global Edition provides an introduction to organic chemistry for students who require the fundamentals of organic chemistry as a requirement for their major. It is most suited for a one semester organic chemistry course. In an attempt to highlight the relevance of the material to students, the authors place a strong emphasis on showing the interrelationship between organic chemistry and other areas of science, particularly the biological and health scien...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This package includes Mastering. Give students a robust conceptual foundation while building critical problem-solving skills Robinson/McMurry/Fay's Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections b...

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell's vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new fe...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...