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Studieboeken (263)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Problem Solving in Organizations / 3th edition
A Methodological Handbook for Business and Management Students
Paperback || Joan van Aken e.a. || Cambridge University Press || met inkijkexemplaar
An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...
Introduction to Sport Marketing / 2nd edition
Second Edition
2015 || Paperback || Aaron C.T. Smith e.a. || Taylor & Francis
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to...
Think Like a UX Researcher / 1st edition
How to Observe Users, Influence Design, and Shape Business Strategy
2019 || Paperback || David Travis || Taylor & Francis
This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.