Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle.

The 8th edition has been fully updated for focus, approachability, and up-to-dat...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner's experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological initiatives, business priorities and organizational processes, and demonstrates how to motivate different IBP stakeholders to work together, when and how to connect strategic (to be understood as long term ...

More than 300,000 developers have benefited from past editions of UML Distilled . This third edition is the best resource for quick, no-nonsense insights into understanding and using UML 2.0 and prior versions of the UML. Some readers will want to quickly get up to speed with the UML 2.0 and learn the essentials of the UML.

Others will use this book as a handy, quick reference to the most common parts of the UML. The author delivers on both of these promises in a short, concise, and focused p...

Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant for developing winning strategies. After an introduction, Chapter 2 offers a new perspective on port governance, in which publi...

An Introduction to English Grammar provides a comprehensive overview of all aspects of English grammar. The first part of the book (`The Grammar') provides a step-by-step introduction to the key topics in English grammar. The second part (`The Applications') shows how a grasp of these topics can be helpful in resolving usage problems, in developing a clear writing style, and in mastering punctuation and spelling.

A whole chapter, `English in Use', is devoted to illustrating the grammatical fe...

The piecemeal fashion in which human factors research has been conducted in the maritime domain makes information retrieval available only by scanning through numerous research journals and conference papers. Bringing together human factors information from this and other domains, Human Factors in the Maritime Domain integrates a common body of knowledge into one single volume.

The book provides the vital background information necessary to acquire a core knowledge base and a much-needed over...

For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the “perfect” market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.

The enlarged and substantially rewritten Maritime Economics u...

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?