In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

In Continuous Architecture in Practice, three leading software architecture experts update the classic practices of the discipline for contemporary environments, software development contexts, and applications. Coverage includes:

- Discover what has changed, and how the role of the architect must change

- Reflect the quality attributes of today in evolvable architectures

- Understand team-based software architecture, and architecture as a GÇ£flow of decisionsGÇ¥

- A...

A comprehensive guide to local management with a unique regional approach that provides practical applications for future local leaders.