Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market. Why? No previous knowledge needed Step-...

Internationally awarded speaker Marnick Vandebroek reveals the most effective techniques that he, professional comedians, keynote speakers, and respected politicians across the world use to capture the hearts and minds of their audience. In FAQ I Have to Speak, Marnick answers the 21 most frequently asked questions he's received over more than a decade of workshops and coaching, including: How can I be funny? How can I become less nervous? How do I structure my presentation? This universal bl...

A practical guide on your PhD journey

How to get the PhD position of your dreams? How do you handle feedback, and what can you learn from it? And how do you successfully defend your dissertation? This book navigates the challenges and opportunities of pursuing a PhD through practical advice, anecdotes, and Dutch PhD regulations. Offering both personal support and academic insights, it serves as a useful companion throughout your PhD journey.

Expert mentoring

Authors Bruins and Castelein ment...

In talking about Europe, it is common to emphasise the democratic, constitutional and peaceful values that unite Europeans. However, according to Dag Nikolaus Hasse, it is not that easy to find an essence of Europe.

In What is European? he shows that many traditional ideas about Europe are culturally one-sided and historically and geographically distorted, and calls for the discourse on Europe to be de-romanticised and de-colonised. This would better reflect Europe's eventful history and dive...

For four centuries, people from the Netherlands have gone to America by boat or plane, to explore the country, to trade, to colonise, to settle, to do business, to find a new future or simply to visit the country as a tourist. And for four centuries, Americans, of diverse backgrounds, of native, African or European descent, have come to the Netherlands. These are their stories.

This book begins in the seventeenth century, when settlers commissioned by the West India Company settled on the sou...

The practice of writing for third parties, often done on commission and/or for profit (pro pretio ), remains a largely neglected aspect of late medieval manuscript culture. Although professional scribes and book artisans played a central role in the production and circulation of manuscripts, evidence of their economic activities is sparse and fragmented, leaving our understanding of the financial aspects of manuscript production, whether in secular or religious settings, still limited. As a r...

This book takes a deep dive into visual design structures, focusing on the timeless principles of movement, space, and composition. While design tools and technologies continue to change, these core principles remain just as important. Written in a clear and engaging style, it’s perfect for students looking to build their foundation in design, and also a great resource for professionals who want to revisit or sharpen their skills.

The book goes beyond the basics of design, introducing fresh...

This document is a TOGAF Series Guide: The TOGAF Leader’s Guide to Establishing and Evolving an EA Capability. It has been developed and approved by The Open Group, and is part of the TOGAF Standard, 10th Edition.

Written for the Enterprise Architecture Capability Leader, the person who is tasked to lead the effort to establish or evolve an Enterprise Architecture Capability, the Leader’s Guide presents advice on establishing an Enterprise Architecture Capability that aligns to a set of r...

Skate/worlds brings together writers, educators, researchers and social workers who use skateboarding as a learning tool. Can skateboarding be a school subject? Is it therapeutic? Why do skaters learn to move sideways? What do you learn from falling and failing? And how can skateboarding help parents with raising newborns?

This volume chronicles how we can learn to skate and learn from skateboarding – zooming in on topics including gestalt therapy, high school education, opensource learning...