Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can "practice finance to learn finance" by solving problems like those faced by today's professionals.

The 6th Edition features the latest research, data, events and technologies to help ...

Now with Lippincott Connect! Learn more HERE. With a legacy spanning more than 40 years, Exercise Physiology: Nutrition, Energy, and Human Performance has helped nearly half a million students and exercise science practitioners build a solid foundation in the scientific principles underlying modern exercise physiology. This widely praised, trendsetting text presents a research-centric approach in a vibrant, engaging design to make complex topics accessible and deliver a comprehensive understa...

This book offers a practical guide for policy advisors and their managers, grounded in the author’s extensive experience as a senior policy practitioner in New Zealand’s Westminster-style system of government.

A key message is that effective policy advising is less about cycles, stages and steps, and more about relationships, integrity and communication. Policy making is incremental social problem solving. Policy advising is mostly learned on the job, like an apprenticeship. It starts wit...

The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current landscape, introducing core economic concepts and theories, and applies them to US and international sports.

Enhanced by a new chapter, new illustrations, and new Q&As, LIppincott® Illustrated Reviews: Physiology, Second Edition brings physiology clearly into focus, telling the story of who we are; how we live; and, ultimately, how we die. By first identifying organ function and then showing how cells and tissues are designed to fulfill that function, this resource decodes physiology like no other text or review book. Tailored for ease of use and fast content absorption, the book's outline...

Umfassendes Lehrwerk über sämtliche Aspekte der Sedimentologie und der grundlegenden Stratigraphie

Das Buch Sedimentology and Stratigraphy führt in die Thematik ein und gibt den Leserinnen und Lesern Werkzeuge zur Interpretation von Sedimenten und Sedimentgesteinen an die Hand. Dabei werden die Prozesse der Bildung, des Transports und der Ablagerung von Sedimenten behandelt und auf die Entwicklung konzeptioneller Modelle für sämtliche Sedimentumgebungen ? von Wüsten über die Tiefsee un...