Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

A contemporary approach to behavioural statistics.

Nolan and Heinzen offer an introduction to the basics of statistics that is uniquely suited for behavioural science students. This edition provides coverage anchored to real-world stories, a highly visual approach to presenting data, helpful mathematical support, and useful step-by-step examples. Focusing on emerging trends that are redefining contemporary behavioural statistics, this text helps students get to grips with a challenging subjec...

This student-friendly textbook encourages the development of programming skills through active practice by focusing on exercises that support hands-on learning. The Python Workbook provides a compendium of 186 exercises, spanning a variety of academic disciplines and everyday situations. Solutions to selected exercises are also provided, supported by brief annotations that explain the technique used to solve the problem, or highlight a specific point of Python syntax.

This enhanced new editio...

Written by a professional writer and researcher, Julie Sedivy's Language in Mind, Second Edition provides an exceptionally accessible introduction to the challenging task of learning psycholinguistic research, theory, and application. Offering a research-based approach-supported by the new Researchers at Work feature which shows the process of conducting an experiment-Language in Mind emphasizes not just what psycholinguists know, but how they've come to know it. To deepen the student's expos...

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...

Developed from celebrated Harvard statistics lectures, Introduction to Probability provides essential language and toolsfor understanding statistics, randomness, and uncertainty. The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application areas explored include genetics, medicine, computer science, and information theory.

The authors present the material in an accessible s...

Praise for the First Edition:". . .

the book serves as an excellent tutorial on the R language, providing examples that illustrate programming concepts in the context of practical computational problems. The book will be of great interest for all specialists working on computational statistics and Monte Carlo methods for modeling and simulation." Tzvetan Semerdjiev, Zentralblatt MathComputational statistics and statistical computing are two areas within statistics that may be broadly describe...

AI is an integral part of every video game. This book helps propfessionals keep up with the constantly evolving technological advances in the fast growing game industry and equips students with up-to-date infortmation they need to jumpstart their careers. This revised and updated Third Edition includes new techniques, algorithms, data structures and representations needed to create powerful AI in games.

The companion website includes downloadable and executable source code that will be regula...

The topically organized textbook teachers and researchers trust.

How Children Develop has established itself as the topically organized textbook teachers and researchers trust for the most up-to-date perspectives on child and adolescent development. The authors introduce core concepts and impactful discoveries with an unparalleled integration of theory, cultural research, and applications, all in a style that is authoritative yet immediately understandable and relevant to students.

Written by a leading researcher in one of the nation’s top I/O (Industrial/Organizational) programs, Paul Levy’s text has long been acclaimed for its concise, research-based approach and personable writing.Known for its ability to balance depth and quality this text stresses analytical reasoning whilst remaining accessible for students. Throughout this book students have ample opportunities to explore what’s happening in I/O psychology today. Relevant examples based on current events an...