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Studieboeken (78)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
Hardcover || Kerry Smith e.a. || Wiley
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
Analysis and Design of Machine Elements
2019 || Hardcover || Wei Jiang || Wiley
Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...
Artificial Intelligence in Practice / 1st edition
How 50 Successful Companies Used AI and Machine Learning to Solve Problems
2019 || Hardcover || Bernard Marr e.a. || Wiley
Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...
Valuation
Measuring and Managing the Value of Companies
2020 || Hardcover || McKinsey e.a. || Wiley
McKinsey & Company's #1 best-selling guide to corporate valuation--the fully updated seventh edition. Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated ...
Manual of Dietetic Practice /6th edition
Hardcover || Joan Gandy || Wiley
The authoritative guide for dietetic students and both new and experienced dietitians - endorsed by the British Dietetic Association Now in its sixth edition, the bestselling Manual of Dietetic Practice has been thoroughly revised and updated to include the most recent developments and research on the topic. Published on behalf of the British Dietetic Association, this comprehensive resource covers the entire dietetics curriculum, and is an ideal reference text for healthcare professionals to...
Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || Wiley
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
Power Electronics: A First Course / 2nd edition
Simulations and Laboratory Implementations
2022 || Hardcover || Ned Mohan e.a. || Wiley || ook als eBook
POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...
Political Philosophy / 4th edition
A Beginners' Guide for Students and Politicians
2019 || Hardcover || Adam Swift || Wiley
Politicians invoke grand ideas: social justice, democracy, community, liberty, equality. But what do these ideas really mean? How can politicians across the political spectrum appeal to the same values? This fourth edition of Adam Swift's highly readable introduction to political philosophy answers these important questions, and includes new material on issues such as nationalism, immigration and multiculturalism, as well as updated guides to further reading. This lively and accessible book i...
Aircraft Systems / 1st edition
Mechanical, Electrical, and Avionics Subsystems Integration
2022 || Hardcover || Ian Moir e.a. || Wiley
Advances in systems technology continue to ally systems and avionics, with aircraft support and flight systems ever increasingly controlled and monitored by electronics.
Classical Cooking The Modern Way / 3rd edition
Methods and Techniques
Hardcover || Philip Pauli || Wiley
Europe's most authoritative culinary reference comes to the New World A sound and comprehensive knowledge of cooking theory and technique is as essential to a great cook as a full complement of well-made kitchen tools. Based on the European culinary classic, Lehrbuch der Kuche, Classical Cooking the Modern Way: Methods and Techniques provides a complete review of the most basic culinary principles and methods that recipes call for again and again. Whether used alone or with its companion volu...