Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A new edition of Shon Harris' bestselling exam prep guide fully updated for the 2021 version of the CISSP exam. This up-to-date self-study guide fully prepares candidates for the challenging CISSP exam and offers 100% coverage of all eight exam domains. This edition has been thoroughly revised to cover the ...

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...

Principles of Electronic Communication Systems provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only basic algebra and trigonometry, this new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice.

This title is available in Connect with SmartBook,...

The thoroughly revised edition of Vander's Human Physiology is an integrated package of textual and digital material that delivers basic and clinical content, real-life applications, and educational technologies. All these pieces come together to facilitate learning and enthusiasm for understanding the mechanisms of body function. Key focus areas include homeostasis, exercise, and human health. These and other areas of interest are elaborated upon, beginning with Chapter 1, where the key "Gen...

The Elements of Moral Philosophy 9e by James Rachels and Stuart Rachels is a best-selling text for undergraduate courses in ethics. Thirteen thought-provoking chapters introduce readers to major moral concepts and theories in philosophy through clear, understandable explanations and compelling discussions. Chapters are written so that they may be read independently of one another thus providing greater flexibility for students and instructors.

**Available exclusively through McGraw-Hill Creat...

The ninth edition of Susan Nolen-Hoeksema's Abnormal Psychology, now authored by Dr. Heather Jennings, continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders. Abnormal Psychology personalizes the human experience, while helping students think critically and apply their knowledge through activities in McGraw Hill's digital learning platform, Connect.