Aimed at today's busy executives and those studying for or wishing to further their careers in business, Dynamic Presentations looks at what constitutes a successful, motivating presentation and gives learners an insight into the essential skills and techniques they will need to ensure their presentations are both motivating and memorable. The Student's Book comes with two Audio CDs containing all the audio material used on the course. A Dynamic Presentations DVD is also available, with exper...

Third edition of the most highly regarded teaching text book on the Japanese language, covering speaking, listening, reading, and writing to cultivate overall language ability. Each lesson in the revised edition features a new section dubbed "Culture Notes, and now includes the audio CD companion which is in mp3 format ready to install on any music player.

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.

Contempory Chinese, a complate adult-level textbook series, is tailored to beginners of the Chinese language and is aimes at developing the abilities of listening comprehension, speaking, reading and writing of the langauge. This series has been widely used at home and abroad since its initial publication. Based on teachers' impressions of, and suggestions for, the book over the past decade, the following changes have been made to the revised edition: restructured content and teaching procedu...

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

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