Zoekfilters
› Economie en bedrijf al... (41)
› Management algemeen (8)
› Taal en cultuur algeme... (8)
» Toon alle opties (9)
› Hogeschool Rotterdam (42)
› Haagse Hogeschool (HHS... (34)
› Hogeschool Utrecht (25)
» Toon alle opties (4)
Studieboeken (103)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
maandag verzonden
Asian Business and Management / 3rd edition
Theory, Practice and Perspectives
Paperback || Bloomsbury Publishing
The third edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments...
maandag verzonden
Marketing 3.0 / 1st edition
From Products to Customers to the Human Spirit
Hardcover || Philip Kotler e.a. || Wiley
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...
maandag verzonden
MGMT / 12th edition
Principles of Management
2021 || Paperback || Chuck Williams || Cengage Learning
Learn MANAGEMENT YOUR Way with MGMT! Extensively updated to reflect the latest research in the field, MGMT makes concepts and theories accessible and relevant with timely, interesting examples of their applications at real businesses. Now available with MindTap, the digital learning solution designed to help you think and act like a manager. MGMT's easy-reference, textbook presents course content through visually engaging chapters as well as Chapter Review Cards that consolidate the best revi...
maandag verzonden
Dynamic Presentations Student's Book with Audio CDs (2)
2014 || Paperback || Mark Powell || Cambridge University Press || met inkijkexemplaar
Aimed at today's busy executives and those studying for or wishing to further their careers in business, Dynamic Presentations looks at what constitutes a successful, motivating presentation and gives learners an insight into the essential skills and techniques they will need to ensure their presentations are both motivating and memorable. The Student's Book comes with two Audio CDs containing all the audio material used on the course. A Dynamic Presentations DVD is also available, with exper...
maandag verzonden
Genki 1 Textbook: An Integrated Course in Elementary Japanese / 3rd ed.
an Integrated Course in Elementary Japanese
2020 || Paperback || Eri Bonno e.a. || Japan Times
Third edition of the most highly regarded teaching text book on the Japanese language, covering speaking, listening, reading, and writing to cultivate overall language ability. Each lesson in the revised edition features a new section dubbed "Culture Notes, and now includes the audio CD companion which is in mp3 format ready to install on any music player.
maandag verzonden
New Sogang Korean 1B: Student Book
2017 || Paperback || Sogang University Press
The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.
The students learn specific language functions through meaningful practic...
maandag verzonden
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
maandag verzonden
Genki 1 Workbook: An Integrated Course in Elementary Japanese / 3rd ed.
an Integrated Course in Elementary Japanse
2020 || Paperback || Eri Bonno e.a. || Japan Times
Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.
maandag verzonden
Contemporary Chinese 2: Exercise Book (Revised edition)
2022 || Paperback || Wu Zhongwei || Sinolingua || met inkijkexemplaar
Contempory Chinese, a complate adult-level textbook series, is tailored to beginners of the Chinese language and is aimes at developing the abilities of listening comprehension, speaking, reading and writing of the langauge. This series has been widely used at home and abroad since its initial publication. Based on teachers' impressions of, and suggestions for, the book over the past decade, the following changes have been made to the revised edition: restructured content and teaching procedu...
maandag verzonden
The Business of Platforms
Strategy in the Age of Digital Competition, Innovation, and Power
2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...