An anthology of textual analysis methodologies, this book outlines the advantages and challenges of each approach and demonstrates how to use it so readers have both the tools to decide which methodology would work best for them and the understanding of how to implement it successfully. Â

This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication.

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The need to handle increasingly larger data volumes is one factor driving the adoption of a new class of nonrelational "NoSQL" databases. Advocates of NoSQL databases claim they can be used to build systems that are more performant, scale better, and are easier to program. NoSQL Distilled is a concise but thorough introduction to this rapidly emerging technology.

Pramod J. Sadalage and Martin Fowler explain how NoSQL databases work and the ways that they may be a superior alternative to a tra...

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

The #1 Process Safety Guide, Now Extensively Updated for Current Industrial Processes, Systems, and Practices Process safety has seen a dramatic consolidation of concepts in the past few years. Chemical Process Safety, Fourth Edition, provides students and working engineers with the understanding necessary to apply these new concepts to safely design and operate any process. Long the definitive guide in the field, this edition fully reflects major recent advances in process safety technology ...

As digital media come to saturate more and more of our societies, what benefits and challenges do they bring?Who holds power in contemporary media industries, and do they have our best interests at heart? What role do media play in our cultural identities and the relations between communities?How much control do media users have over the role of platforms, algorithms and data in their lives? Media increasingly dominate our social and cultural worlds, affecting issues of power, politics, knowl...

Extensively revised, the updated Study Guide and Solutions Manual contains many more practice problems.

A global look at social problems, using the UN′s 2030 Agenda for Sustainable Development as a framework.