Motion graphics are no longer just for movie and television screens. You now see motion graphics anywhere there’s a moving image, including your desktop web browser, your smartphone, and on digital signage when you shop or travel. Creating motion graphics with Adobe After Effects can enhance your value as a creative professional.

Learn Adobe After Effects CC by building cool creative projects that teach you how to: Apply and customize effects and layer styles, and use animation presets to a...

This handbook provides a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication.

Now that video is on practically every screen around us, working with video is an essential skill for a creative professional. Becoming proficient in Adobe Premiere Pro CC can help you deliver video for a wide range of projects, from web-friendly smartphone video to high-definition content for room-sized screens. Learn Adobe Premiere Pro CC by building cool creative projects that teach you how to: · Develop a promotional video that includes a voiceover, a title, and a logo · Com...

Game Design Workshop is a truly great book, and has become, in my opinion, the de facto standard text for beginner- to intermediate-level game design education. This updated new edition is extremely relevant, useful and inspiring to all kinds of game designers. - Richard Lemarchand, Interactive Media & Games Division, School of Cinematic Arts, University of Southern California.

The updates refresh elements of the book that are important as examples, but don't radically alter the thing about t...

The fundamental mathematical tools needed to understand machine learning include linear algebra, analytic geometry, matrix decompositions, vector calculus, optimization, probability and statistics. These topics are traditionally taught in disparate courses, making it hard for data science or computer science students, or professionals, to efficiently learn the mathematics. This self-contained textbook bridges the gap between mathematical and machine learning texts, introducing the mathematica...

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

Intermediate

Managing Information Security offers focused coverage of how to protect mission critical systems, and how to deploy security management systems, IT security, ID management, intrusion detection and prevention systems, computer forensics, network forensics, firewalls, penetration testing, vulnerability assessment, and more. It offers in-depth coverage of the current technology and practice as it relates to information security management solutions. Individual chapters are authored by leading ex...

New to this edition: update the section on game console HW, extend the rendering chapter, include a section on 2D GUI, new chapter on multiplayer networking, more coverage of the Unity game engine.In this new and improved third edition of the highly popular Game Engine Architecture, Jason Gregory draws on his nearly two decades of experience at Midway, Electronic Arts and Naughty Dog to present both the theory and practice of game engine software development. In this book, the broad range of ...

The most up-to-date, comprehensive overview of e-commerce today. For courses in e-commerce. E-Commerce 2023: Business, Technology, Society, Global Edition is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data.

Hundreds of examples from companies such as Meta (R), TikTok (R), Netflix (R), YouTube (R), Walmart (R) and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global ec...