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Studieboeken (36)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin Books
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
Strategic Management / 9th edition
2021 || Paperback || Richard Lynch || SAGE || ook als eBook
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
Business Valuation Demystified
2011 || Paperback || Edward Nelling || McGraw-Hill
Business valuation is one of the toughest classes in any business curriculum. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides various skills you need to determine a company's worth. It offers insight from both buyers' and sellers' points of view and provides examples and exercises.
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
The Lean Toolbox 5th Edition
A Handbook for Lean Transformation
2016 || Paperback || John R Bicheno e.a. || Picsie Books
A new Sixth edition is available from January 2023. (Search for The Lean Toolbox Sixth edition). An e book of this (Fifth) edition is available.
This is the Fifth Edition of what has become a standard bestselling text on the tools, systems, and principles of Lean Manufacturing and Lean Operations. The Lean Toolbox covers Lean Philosophy, The Science of Lean, Improvement, Change, Strategy, Flow, Mapping, Scheduling, Layout, Quality, Product Development, Supply Chain, Lean Accounting, and Lean ...
Fundamentals of Corporate Finance / 11th ISE-edition
2022 || Paperback || Richard Brealey e.a. || McGraw-Hill
Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is impo...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.