For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

How did John F. Kennedy put a man on the moon in just under ten years?What can chess teach us about actionable insights?And why should you shake up a business at a time of great success?All of these questions have their answer in strategic thinking. But what is strategic thinking exactly? Are we born with it, or can we nurture it?As a distinct and important capability in leaders, strategic thinking is a remarkably poorly defined, little understood concept, confined to management courses and b...

'Life-changing' DAVINA McCALL

'A must-read' DR RUPY AUJLA

'Fascinating' NIGELLA LAWSON

'Empowering' LIZ EARLE

**AS HEARD ON THE DIARY OF A CEO PODCAST**

Empowering and practical, Food for Life is nothing less than a new approach to how to eat - for our health and the health of the planet.

Food is our greatest ally for good health, but the question of what to eat in the age of ultra-processed food has never seemed so complicated.

Drawing on cutting-edge research and personal insights, Professo...

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...