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Studieboeken (58)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Digital Marketing / 4th edition
A Practical Approach
2022 || Paperback || Alan Charlesworth || Taylor & Francis
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Demand-Driven Business Strategy
Digital Transformation and Business Model Innovation
2022 || Paperback || Cor Molenaar || Taylor & Francis
This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.
Port Economics, Management and Policy
2022 || Paperback || Theo Notteboom e.a. || Taylor & Francis
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.
Strategic Management in Public Services Organizations
Concepts, Schools and Contemporary Issues
2022 || Paperback || Ewan Ferlie e.a. || Taylor & Francis
Brings innovative new strategic management models to the field of public management, to help public managers adapt their practices in an era of New Public Management reforms New chapter on open, co-operative and collaborative strategy-making, in line with the most innovative approaches to strategy An expanded list of mini-cases, a very popular feature of the first edition, as well as new chapter summaries to help reinforce learning Takes a comparative and international view for advanced level...
Artist Management for the Music Business
Manage Your Career in Music: Manage the Music Careers of Others
2022 || Paperback || Paul Allen || Taylor & Francis
Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.
The book is full of valuable practical insights. It includes interviews and case studies with examples ...
Principles of Sustainable Business
Frameworks for Corporate Action on the SDGs
2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis
An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.
Business Communication Essentials / 8th Global Edition
2022 || Paperback || Courtland Bovee e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.
Business Communication Essentials: Fundamental S...
Financial Accounting: An International Introduction / 7th Edition
An International Introduction
2022 || Paperback || David Alexander e.a. || Pearson || ook als eBook
Financial Accounting: An International Introduction 7th Edition is an essential textbook for undergraduates and MBA students worldwide taking a first course in financial accounting. It is the ideal book for you if you have little prior knowledge, or are new to this subject area. The book retains the clear writing style and unique international focus which led to the success of previous editions.
This approach enables the teaching of financial accounting in a way that is not country-specific. ...