Zoekfilters
› International Business (16)
› International Financia... (5)
› Finance & Control (4)
» Toon alle opties (10)
Studieboeken (36)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
The Fifth Discipline / 2nd edition
The art and practice of the learning organization
2006 || Paperback || Peter M Senge || Cornerstone
Draws on science, spiritual values, psychology, the cutting edge of management thought with leading companies which employ Fifth Discipline methods. This edition contains more than 100 pages of material about how companies are actually using and benefiting from Fifth Discipline practices.
Fundamentals of Strategy / 5th edition
2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...
Making Sense of the Organization
2000 || Paperback || K Weick || Wiley
This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick.
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
Consumer Behavior / 12th edition
Global edition
2019 || Paperback || Leon G. Schiffman e.a. || Pearson
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
The 12th Edition has been significantly updated to address contemporary trends and i...
Business Essentials / 13th Global Edition
2022 || Paperback || Ronald Ebert e.a. || Pearson
For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.
The 13th Edition includes new real-world examples ...
Public Finance / 10th Global Edition
2014 || Paperback || Harvey Rosen e.a. || McGraw-Hill
Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.
While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Marketing: An Introduction / 15th Global Edition
2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...