This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.