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Studieboeken (132)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Integrated Advertising, Promotion, and Marketing Communications / 9th edition
2021 || Paperback || Kenneth Clow e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively co...
Hotel Operations Management / 3rd edition
2016 || Hardcover || David Hayes e.a. || Pearson
Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; an...