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› Hardcover (4)
Designing for Growth
Hardcover || Jeanne Liedtka e.a. || Columbia University Press
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...
A Field Guide to Scaling Up Your Business
Hardcover || Matt Blumberg || Wiley || met inkijkexemplaar
Whatever industry you may be involved inwhether it be architecture, medicine, or technologyscaling up your business can be one of the most difficult endeavors you may ever face. And in most cases, as the company grows, so will your role in it. Being a CEO is an incredibly complex job at any size company, but it can be especially challenging if you're part of a startup. In this case, you really don't have the luxury of making costly mistakes while learning on the job. Back in 1999, autho...
Iterate from Plan A to a Plan That Works
Paperback || Ash Maurya || O'Reilly || met inkijkexemplaar
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste...
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Hardcover || W.Chan Kim & Renee A. Mauborgne || Harvard Business School Publishing || met inkijkexemplaar
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books e...
1:1 One to One
the essence of retail branding and design
Hardcover || Michel van Tongeren || BIS Publishers || met inkijkexemplaar
A manual for retail brand and formula development. The book is practical, inspirational and offers many practical examples and cases.
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel...