A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.

In this concise, lucid and entertaining book, with more than forty maps and illustrations, acclaimed historian John Hirst explores the qualities that have made Europe a world-changing civilisation.

Beginning with a rapid historical overview from the ancient Greeks to the present day (the ‘shortest history’ itself), Hirst goes on to examine what makes Europe unique: its political evolution; the shaping influence of its linguistic boundaries; the crucial role played by power struggles betwe...

Zielniveau B1/1

Kursbuchteil

- alle Lektionen folgen einem klaren Aufbau für hohe Lerntransparenz

- neue Foto-Hörgeschichten als Einstieg in jede Lektion

- interessante Texte und vielfältige Landeskunde

- induktive Grammatik fördert Bewusstmachung und Verständnis

- Vorbereitung auf den Berufsalltag durch verstärkten Berufsbezug

- Stärkung der Lernerautonomie durch eine Doppelseite zu Grammatik und Redemitteln mit Übungen und Lernhilfen am Ende jeder Lektion

- Transparenz durch Lernzie...

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses.

A focus on using statistical methods to analyze and interpret results to make data-informed business decisionsStatistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will...

Written by one of the world's leading international lawyers, this is the new and updated edition of Jan Klabbers' landmark textbook. International law can be defined as 'the rules governing the legal relationship between nations and states', but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organising th...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...