From the ancients to the moderns, questions of economic theory and policy have been an important part of intellectual and public debate, engaging the attention of some of history's greatest minds. This book brings together readings from more than two thousand years of writings on economic subjects. Through these selections, the reader can see first-hand how the great minds of past grappled with some of the central social and economic issues of their times and, in the process, enhanced our und...

Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures.

The text is separated into three parts providing a roadmap for successful entrepreneurial projects:Part I fo...

In November 2008, John Hattie's ground-breaking book Visible Learning synthesised the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning. Visible Learning for Teachers takes the next step and brings those ground breaking concepts to a completely new audience. Written for students, pre-service and in-service teachers, it explains how to apply th...

Anthropology of Religion: The Basics is an accessible and engaging introductory text organized around key issues that all anthropologists of religion face. This book uses a wide range of historical and ethnographic examples to address not only what is studied by anthropologists of religion, but how such studies are approached. It addresses questions such as:

How do human agents interact with gods and spirits?

What is the nature of doing religious ethnography?

Can the immaterial be embodied i...

Examines how readers interact with literary works, how they understand and are moved by them. Mick Short considers how meanings and effects are generated in the three major literary genres, carrying out stylistic analysis of poetry, drama and prose fiction in turn. He analyses a wide range of extracts from English literature.

Introduces metaethics in a refreshing, question-driven way that explains the main topics and problems for the beginning student. The first edition has established itself as one of the best introductions to the topic for the beginner and offers a better guide than more advanced books. The second edition benefits from a reordering of the chapters to make the flow of discussion easier and includes new material on evolution and ethics, debunking arguments and 'thick' and 'thin' moral concepts.

In...

Analyses contemporary British identity through the various and changing ways in which people who live in the UK position themselves and are positioned by their culture today, thereby offering the perfect introductory text for students of contemporary British society. - This edition has been fully updated to reflect the seismic shifts in Britain over the last few years, thereby offering the reader the most up-to-date text on British identity and recent events in Britain. - Highly illustrated w...

This is the first book to provide a comprehensive overview of the multidisciplinary domain of eHealth – one of the most important recent developments in healthcare. It provides an overview of the possibilities of eHealth for different healthcare sectors, an outline of theoretical underpinnings and effectiveness, and key models, frameworks and methods for its development, implementation, and evaluation. This fully revised second edition brings together up-to-date knowledge on eHealth and inc...

Ten Steps to Complex Learning presents a path from an educational problem to a solution in a way that students, design practitioners, and researchers can understand and easily use.

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...