Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and integral to the production of games and to shape the experience of players.

Today, Games User Re...

Leading the reader from the fundamental principles of inorganic chemistry, right through to cutting-edge research at the forefront of the subject, Inorganic Chemistry, Seventh Edition is the ideal course companion for the duration of a student's degree. The authors have drawn upon their extensive teaching and research experience to update this text; the seventh edition retains the much-praised clarity of style and layout from previous editions, while offering an enhanced section on 'expanding...

Anyone who has been asked to read and understand a poem has probably wondered: What does this really mean? Have I understood this the way I was supposed to? Did I get it? As the least literal of all of forms of creative writing, poetry is for many readers also the most cryptic. Confronted by the mysteries of poetic interpretation, some people are intrigued, some become addicted, others are left frustrated. Shira Wolosky's accessibly written book, The Art of Poetry, provides a road map of the ...

Combining theory, empirical data, and policy this book provides a fresh analysis of sustainable finance. It explains the sustainability challenges for corporate investment and shows how finance can steer funding to certain companies and projects without sacrificing return, speeding up the transistion to a sustainable economy.

Professional organizations - such as accounting and consulting firms, law firms, and investment banks - are fundamental to the functioning of the global economy. Yet many of the most powerful are notoriously private. This book uncovers the complex, messy, and surprisingly emotional challenges of leading professional organizations - revealing the realities that lies beneath the 'professional' surface which these organizations present to the outside world.

Individual professionals - highly educ...

Practical English Usage has sold over 2 million copies worldwide. Now revised and updated for the fourth edition, it answers the questions that teachers and learners ask about English grammar and vocabulary with clear, corpus-informed explanations and examples.

Written by seven leading authors, the text covers the growing subject of cognitive neuroscience and makes clear the many challenges that remain to be solved. Now, in this second edition, the text has been streamlined to 15 chapters for ease of reference. The condensation makes the topics covered easier to assimilate, and better suited to presentation in a single-semester course.

Each chapter has been updated to address the latest developments in the field, including expanded coverage of genet...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.