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Studieboeken (216)
International Macroeconomics / 5th edition
2020 || Paperback || Robert Feenstra e.a. || Macmillan
An engaging, balanced and up to date coverage of international trade.
Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.
Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...
Learning and Memory / 4th edition
2019 || Hardcover || Mark A. Gluck e.a. || Macmillan
Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.
With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
Writers as Public Intellectuals
Literature, Celebrity, Democracy
2015 || Hardcover || Odile Heynders || Macmillan
This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.
The Black Eyed Blonde
A Philip Marlowe Novel
2015 || Paperback || Benjamin Black || Macmillan
'Maybe it was time I forgot about Nico Peterson, and his sister, and the Cahuilla Club, and Clare Cavendish. Clare? The rest would be easy to put out of my mind, but not the black-eyed blonde . . .'It is the early 1950s. In Los Angeles, Private Detective Philip Marlowe is as restless and lonely as ever, and business is a little slow. Then a new client arrives: young, beautiful, and expensively dressed, Clare Cavendish wants Marlowe to find her former lover, a man named Nico Peterson.Soon Marl...
Uprooted
2016 || Paperback || Naomi Novik || Macmillan
Agnieszka loves her village, set deep in a peaceful valley. But the nearby enchanted forest casts a shadow over her home. Many have been lost to the Wood and none return unchanged. The villagers depend on an ageless wizard, the Dragon, to protect them from the forest's dark magic. However, his help comes at a terrible price. One young village woman must serve him for ten years, leaving all they value behind.Agnieszka fears her dearest friend Kasia will be picked at the next choosing, for she'...
Weeping Girl
2013 || Paperback || Hakan Nesser || Macmillan
A Swedish crime writer as thrilling as Mankell, a detective as compelling as Wallander . . .
HÃ¥kan Nesser's astonishingly successful Van Veeteren series continues with the eighth book, The Weeping Girl. Winnie Maas died because she changed her mind . .
. A community is left reeling after a teacher – Arnold Maager – is convicted of murdering his female pupil Winnie Maas. It seems the girl had been pregnant with Maager's child.
Years later, on her eighteenth birthday, Maager's ...
Almost English
2014 || Paperback || Charlotte Mendelson || Macmillan
Longlisted for the Man Booker Prize 2013 and the Baileys Women's Prize for Fiction 2014Home is a foreign country: they do things differently there . . .
In a tiny flat in West London, sixteen-year-old Marina lives with her emotionally delicate mother, Laura, and three ancient Hungarian relatives. Imprisoned by her family's crushing expectations and their fierce unEnglish pride, by their strange traditions and stranger foods, she knows she must escape. But the place she runs to makes her feel ...
Business Statistics / 2nd edition
for Non-Mathematicians
2016 || Paperback || Sonia Taylor || Macmillan
Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.
Psychology / 8th edition
2018 || Hardcover || Peter O. Gray e.a. || Macmillan
Introductory psychology with an evolutionary perspective.
Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his comprehensive yet accessible introduction to psychology a widely respected classroom favourite. The eighth edition continues this tradition with co-author David Bjorklund who engages and stimulates students to investigate the big ideas in psychological science.