For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...

HSK Standard course 1 workbook bevat oefeningen voor elk van de 15 lessen in het leerboek, één HSK niveau 1 proeftoets en één inleiding tot de HSK niveau 1 toets. Door dit boek te gebruiken, kunnen cursisten de kennis verwerven die nodig is voor de HSK niveau 1 toets en een beter begrip krijgen van de toets zelf. Het boek is geïllustreerd met foto's die overeenkomen met de stijl van de toets en is in kleur afgedrukt.

De luistergedeelten in het boek zijn voorzien van audio-opnamen, die k...

Practical English Usage has sold over 2 million copies worldwide. Now revised and updated for the fourth edition, it answers the questions that teachers and learners ask about English grammar and vocabulary with clear, corpus-informed explanations and examples.

HSK Standard Course 1 textbook is het tekstboek bij het eerste deel van de HSK Standard Course, een methode Chinees die aansluit bij de internationaal erkende HSK test waarmee het Chinese taalniveau gemeten wordt.

Authorized by Hanban, HSK Standard Course is developed under the joint efforts of Beijing Language and Culture University Press and Chinese Testing International (CTI). With HSK test papers as its primary source, HSK Standard Course is characterized by a humorous style, familiar top...

Understand the fundamental practices of modern software engineering. Software Engineering, 10th Edition, Global Edition, by Ian Sommerville, provides you with a solid introduction to the crucial subject of software programming and development. As computer systems have come to dominate our technical growth in recent years, they have also come to permeate the foundations of the world's major industries.

This text lays out the fundamental concepts of this vast, constantly growing subject area in...