Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...

Wicked Arts Assignments zijn gewaagde, ongebruikelijke, dwarse, grappige, poëtische, inspirerende, sociaal betrokken of anderszins uitdagende kunstopdrachten. Iedereen die kunstlessen geeft, kent ze: zo'n opdracht die ogenschijnlijk simpel is, maar die deelnemers, studenten en leerlingen maximaal uitdaagt. Veel kunstenaars, musici, theatermakers, dansers en kunstdocenten hebben die ene favoriete, vaak gebruikte opdracht waarin alles samenkomt: artistieke visie, pedagogische aanpak en liefde ...

"VONNEGUT IS GEORGE ORWELL, DR. CALIGARI AND FLASH GORDON COMPOUNDED INTO ONE WRITER ... A ZANY BUT MORAL MAD SCIENTIST." - TimeKURT VONNECUT is a master of contemporary American literature. He is the author of eighteen highly acclaimed books and dozens of short stories and essays. His black humor, satiric voice, and incomparable imagination first captured America's attention in The Sirens of Titan in 1959 and established him as "a true artist"* with Cat's Cradle in 1963. He is, as Graham Gre...

We will spend up to 120,000 hours at work in our lifetimes.

But how do we best use those hours? And how do we adapt to today's working world?

'Life has questions. They have answers' New York Times

From the #1 New York Times bestselling authors of Designing Your Life

With this innovative and deeply empowering book, all of us can find answers to these challenging questions. It offers a fresh understanding of the politics and psychology of work and, by sharing the 'design thinking' principles th...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

New York Times Bestseller'Fascinating and deeply disturbing' - Yuval Noah Harari, Guardian Books of the Year 'A manual for the 21st-century citizen... accessible, refreshingly critical, relevant and urgent' - Federica Cocco, Financial Times A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabricWe live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whet...

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more.

"This book has had an enormous impact on the evolution of blockchain in the world."

-Satya Nadella, CEO, Microsoft Corporation

In this revelatory book, Don and Alex Tapscott bring us a...

This Study Guide & Solution Manual contains learning objectives, chapter summaries and outlines, as well as examples, self tests and concept questions, as well as complete, step-by-step solutions to selected problems.