This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the qua...

'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern org...

Now available with Macmillan's new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations. Achieve for Introduction to the Pr...

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world...

With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today: New InQuizitive science-based adaptive assessmentA pedagogical programme based on the "testing effect"New ZAPS 3.0 Interactive LabsAuthor-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader

This book is a fresh approach to a calculus based, first course in probability and statistics, using R throughout to give a central role to data and simulation. The book introduces probability with Monte Carlo simulation as an essential tool. Simulation makes challenging probability questions quickly accessible and easily understandable.

Mathematical approaches are included, using calculus when appropriate, but are always connected to experimental computations. Using R and simulation gives a ...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. This user-friendly text and atlas combination is filled with clear explanations, art, and micrographs to elucidate key concepts and facilitate learning For more than four decades, this trusted classic has been considered the hands-down best overview of human tissue structure and function. Accessible yet com...

Medical students and faculty have long looked to Boron & Boulpaep's Medical Physiology for an unparalleled, comprehensive understanding of complex human physiology. By popular demand, the new Boron & Boulpaep Concise Medical Physiology offers Boron & Boulpaep's authoritative content in a condensed, entry-level presentation that is well-illustrated and student friendly. You'll find the same trusted quality and attention to detail as the parent text, with a logically organized format, clear, in...

Abnormal Child and Adolescent Psychology is a comprehensive introduction to the field. It covers theoretical and methodological foundations and examines the characteristics, epidemiology, etiology, developmental course, assessment, and treatment of disorders of childhood and adolescence. At the heart of the text is the partnership of the developmental psychopathology perspective, which analyzes problems of youth within a developmental context, and a traditional clinical/disorder approach, whi...