This edition of the Think Like a series displays the wonderful world of engineers. This bundle of insights shows why no one can hold you responsible for the impact of gravity, what Gerrit Rietveld can teach you about going against the flow, that Donald Trump says more than you think, and how Netflix goes beyond binge-watching. This book is for anyone who wants to widen their perspective and broaden their horizons.

Awarded a Golden medal from the Axiom Business Book Awards in the Business Theory category and shortlisted for Management Book of the Year

Organizations are currently in a new economy. They are either being disrupted or causing disruption. Continuity is no longer a given. Only one law applies: Strategy = Execution, because a strategy is only as brilliant as its execution. Strategy execution is the last competitive advantage, and strength, speed and agility in execution are more important than...

What is the most difficult thing about listening? The answer is, you need to be truly silent. You need to be able to eliminate any form of distortion like thoughts, emotions or lack of energy. And by doing so, you’ll receive the authentic message in someone else’s words and intentions. To a large extent, we process what we hear on a subconscious level. Though whoever has the courage to investigate the power of listening, to observe the distortion within him- or herself and work through it...

Your research idea is worth funding. You know it is. You want others to see it too.

Gaining access to a position or grant starts with that excellent research idea. However, getting your proposal accepted does not just involve having the best idea. It involves writing the best proposal – a proposal that shows that yours is the best project and the best match to the funder’s requirements. This book therefore focusses on the writing skills you need to deliver the best possible proposal.

The ...

This book is a special edition, compiled for to the MSc Course Research Methodologies as taught at the Faculty of Aerospace Engineering at Delft University of Technology. It is a compilation of useful chapters from several sources on how to structure, set up, carry out and write up your (thesis) research to aid you in writing your research plan. Next to that it acts as a companion during your thesis research. After introducing you to the philosophy of scientific research, subsequent chapters ...

The New State of the Art in Information Security: Now Covers Cloud Computing, the Internet of Things, and Cyberwarfare Students and IT and security professionals have long relied on Security in Computing as the definitive guide to computer security attacks and countermeasures. Now, the authors have thoroughly updated this classic to reflect today's newest technologies, attacks, standards, and trends. Security in Computing, Fifth Edition, offers complete, timely coverage of all aspects of comp...

The unforgettable, inspiring, New York Times bestselling debut, shortlisted for the 2020 Desmond Elliott prize.

For courses in Thermodynamics. A visual, conceptual and contemporary approach to Physical Chemistry Engel and Reids Thermodynamics, Statistical Thermodynamics, and Kinetics provides a contemporary, conceptual, and visual introduction to physical chemistry. The authors emphasise the vibrancy of physical chemistry today and illustrate its relevance to the world around us using modern applications drawn from biology, environmental science, and material science.

The 4th Edition provides visual su...

Inexorably poisoned against the woman he loves by his trusted friend Iago, Shakespeare's Othello is a timeless tragic figure. This Penguin Shakespeare edition is edited by Kenneth Muir with an introduction by Tom McAlindon.'O! beware, my lord, of jealousy;It is the green-eyed monster which doth mockThe meat it feeds on.'A popular soldier and newly married man, Othello seems to be in an enviable position. And yet, when his supposed friend Iago sows doubts in his mind about his wife Desdemona's...

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...