Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we...

What questions have you heard recently that made a decisive impact on your work?

Intervision is a form of expertise development in which professionals call on their colleagues and peers to help them gain insights into the problems they have at work. A group of five to eight participants unravels a problem submitted by one participant, the case provider, by asking questions using one or another intervision method. This book explains the top 10 best intervision methods.

The book is about how to...

Writing a proper scientific text is not an easy job. Academic reality is complex, and text requirements differ per discipline and per writing task. Then there is your research, the basis for your text, which also demands attention.

Effective Strategies for Academic Writing shines a spotlight on the mechanisms of academic thinking, academic writing, and academic texts. It helps academic writers successfully complete their writing tasks. The author discusses strategies for small writing assignm...

This is the revised edition of the first text book in English specially developed for training for IPMA-D and IPMA-C exams, now based on Version 4 of the ICB.

In this 4th edition, the text has been restructured and extended to align with the structure and scope of the competence elements in the ICB version 4, divided into Practice competences, People competences and Perspective competences. Therefore, this book will be essential guidance and study book for everyone studying for the IPMA-D, IP...

You are negotiating every day, whether it's with business partners, colleagues, in the community or at home. The challenge isn't to get as much for yourself as you can at the other's expense. It's in the art of searching together for possibilities that serve as many interests as possible. The premise of this book is that it's both possible and necessary to create value together, distribute the consequences fairly, while strengthening the relationship. In times where 'win as much as you can' i...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

An Introduction to Child Development, Third Edition provides undergraduate students in psychology and other disciplines with a comprehensive survey of the main areas of child development, from infancy through to adolescence, in a readily accessible format. It equips students with an appreciation of the critical issues, while providing balanced coverage of topics that represent both classic and cutting edge work in this vast and fascinating field. The new edition has been fully updated and fea...

Agnieszka loves her village, set deep in a peaceful valley. But the nearby enchanted forest casts a shadow over her home. Many have been lost to the Wood and none return unchanged. The villagers depend on an ageless wizard, the Dragon, to protect them from the forest's dark magic. However, his help comes at a terrible price. One young village woman must serve him for ten years, leaving all they value behind.Agnieszka fears her dearest friend Kasia will be picked at the next choosing, for she'...

For courses in introductory microbiology. Invest in your future: Microbiology Matters. Known for its unique and effective art program, conversational writing style, and author-created Video Tutors, the Fifth Edition of Robert Bauman's Microbiology with Diseases by Taxonomy consistently emphasizes why microbiology matters, especially in health care.

The text provides a mobile-friendly, multimedia learning experience, from new in-text Disease in Depth visual explorations to interactive tutorial...