Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Learning to Change provides a comprehensive overview of organizational change theories and practices developed by both European and North American change theorists. The authors compare and contrast different theories or approaches to planned change and discuss in detail the activities or steps change agents take - diagnosis, change strategy, the intervention plan, and interventions. In addition, the authors explore what makes someone a successful change agent and provide advice for career and...

Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.

“A vast cabinet of curiosities.”—Stephen Greenblatt“Eclectic rather than exhaustive, less an encyclopedia than a buffet.”—Frederic Raphael, Literary ReviewHow do we get from the polis to the police? Or from Odysseus’s sirens to those of an ambulance? The legacy of ancient Greece and Rome is all around us, imitated, resisted, reworked, and misunderstood. In this beautifully illustrated and encyclopedic compendium, a team of leading scholars investigates the afterlife of this rich...

This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.

I am sure that something must be found. There must exist a notion of generalized functions which are to functions what the real numbers are to the rationals (G. Peano, 1912) Not that much effort is needed, for it is such a smooth and simple theory (F.

Tre`ves, 1975) In undergraduate physics a lecturer will be tempted to say on certain occasions: “Let ?. x/ be a function on the line that equals 0 away from 0 and is in?nite at 0 in such a way that its total integral is 1. The most important p...

Evolutionary genetics considers the causes of evolutionary change and the nature of variability in evolution. The methods of evolutionary genetics are critically important for the analysis and interpretation of the massive datasets on DNA sequence variation and evolution that are becoming available, as well for our understanding of evolution in general. This book shows readers how models of the genetic processes involved in evolution are made (including natural selection, migration, mutation,...

This book - now a classic - was developed to facilitate the preparation of medicolegal reports following musculoskeletal injuries. It collates data from the world literature in one source, together with review articles on related topics such as Repetitive Strain Injury. As a result, it saves readers from the time-consuming task of researching multiple references.

A comprehensive guide to the preparation of medicolegal reports in the field of personal injury litigation following musculoskeleta...

The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics).

Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as we...

The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...