Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

This comprehensive guide applies evidence-based practice to real-life educational scenarios over a broad range of topics, covering everything a student of Educational Psychology needs to know.

This text is both a practical account of the research process, and an invitation to think more deeply and reflexively about the imperfect, multifaceted nature of social research itself.

A truly comparative introduction to the field of public sector management. This is the perfect textbook for upper undergraduate and postgraduate students to explore the evolving landscape of public administration.

This is your complete guide to success in navigating, writing, thinking, and communicating at university. Packed with tips, diagnostic tools, guided exercises, and full text examples, it equips you to boost your grades, ace your assignments, and get the most out of your time at university.

Updated, practical, comprehensive guide to academic writing online and traditionally.

Kath Melia's new book on ethics works in the gap between nursing theory and practice. The chapters tackle the main theories which form the discussion on ethics, and include practical case examples, which bring these theories into the clinical context. These classic and everyday cases challenge the reader to critically reflect on his/her own experiences and outlook.

Written by two of the most prominent criminologists in the field, Race and Crime, 6th Edition takes an incisive look at the intersection of race and ethnicity and the criminal justice system.

Careers in Psychology, Sixth Edition helps students navigate and plan for their futures by offering exposure to the rich careers in each subfield of psychology and prompting students to consider the what, why and how of each option.