For courses in basic electronics and electronic devices and circuits A user-friendly, hands-on introduction to electronic devices filled with practical applications and software simulationElectronic Devices (Conventional Current Version), 10/e, provides a solid foundation in basic analog electronics and a thorough introduction to analog integrated circuits and programmable devices. The text identifies the circuits and components within a system, helping students see how the circuit relates to...

For introductory courses in Python Programming and Data Structures. A fundamentals first approach to programming helps students create efficient, elegant code. Introduction to Python Programming and Data Structures introduces students to basic programming concepts using a fundamentals-first approach that prepares students to learn object-oriented programming and advanced Python programming.

This approach presents programming concepts and techniques that include control statements, loops, func...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

For Introductory Physical Geography Courses Among the most highly regarded in physical geography, Robert Christopherson's bestselling texts are known for their meticulous attention to detail, currency, accuracy, and rich integration of climate change science. Geosystems: An Introduction to Physical Geography, 9th Edition is uniquely organised to present Earth systems topics as they naturally occur: atmosphere, hydrosphere, lithosphere and biosphere. This interconnected and organic systems-bas...

Essential Mathematics for Chemists is ideally suited for students who have a limited mathematical background and who wish to build their confidence in the use of mathematics that is relevant to their chemistry studies. John Gormally has many years' experience of teaching mathematics to chemistry students and has set out specifically to address common difficulties in understanding the subject. Assuming little knowledge of mathematics, this book first introduces basic skills in handling numbers...

Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications a...

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.