Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Over the past decade, the proposal for a Universal and Unconditional Basic Income (UBI) has become a serious alternative in policy-making circles. UBI promises replace the complex welfare bureaucracy with a single benefit – abandoning targets (such as the unemployed) and activation instruments (such as job-search requirements). This disarmingly simple idea has inspired policy experiments in many countries, the Netherlands among them. I show how UBI became a credible policy alternative in th...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

Economie, wat doe je ermee? Dat vragen veel studenten zich weleens af, want werkloosheid, productiekosten, marktprijs… dat alles klinkt voor vele als een ver-van-mijn-bedshow. En toch hebben die economische principes een enorme invloed op bijna alle beslissingen die vandaag in bedrijven en overheden worden genomen. Ze hebben een impact op jouw keuzes, jouw leven en jouw toekomst.

Wanneer je de economische principes begrijpt zal je ook zelf in staat zijn betere beslissingen te nemen. Daarom ...

An urgent and compelling introduction that explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms.

Financial Accounting for Decision Makers, 11th edition will help you understand key principles and techniques and develop skills to make informed business decisions. Now with more exercises for self-study, the book is clear and easy to read and is updated with real world examples from business practice.

This fully revised third edition provides a comprehensive exploration of performance management in the public sector, incorporating nearly 200 new references from the latest decade of performance management research. The book presents fresh evidence on the uses and effects of performance management.

The secret to getting more done in an hour than most people do in a day Discover the latest cutting-edge developments in the world of generative AI. With The ChatGPT Revolution, you'll learn how easy it is to make AI work for you -- with tips and prompts to help you get fast, powerful results in the latest models of ChatGPT, Copilot, DALL-E and other AI tools. In this fully revised and updated edition, productivity expert Donna McGeorge shares real-world case studies, no-nonsense advice and t...