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Studieboeken (149)
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Information Systems Today / 9th Global Edition
Managing in the Digital World
2022 || Paperback || Joseph Valacich e.a. || Pearson || ook als eBook
For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with ...
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Economic Approaches to Organization / 6th edition
2017 || Paperback || Sytse Douma e.a. || Pearson || ook als eBook
Now in its fifth edition, Economic Approaches to Organisations remains one of the few texts to emphasize the importance of economic issues and developments in the study of organisations and management. It explains in a non-technical way different economic approaches such as behavioural theory of the firm, game theory, agency theory, transaction cost economics, economics of strategy and evolutionary approaches. This latest edition is packed with practical examples from real-world companies, he...
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Economics / 14th Global edition
2022 || Paperback || Michael Parkin || Pearson
Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout.
...
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Operations and Process Management / 6th edition
Principles and Practice for Strategic Impact
2021 || Paperback || Nigel Slack e.a. || Pearson
Help your students master the core subject principles of Business Operations and processes with this market-leading text. Operations and Process Management, 6th Edition provides clear and concise coverage of the nature and principles of the subject, offering the critical and practical tools your students need to embark on a career in the field.
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Exploring Strategy - Text & Cases / 13th edition
2023 || Paperback || Richard Whittington e.a. || Pearson
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regner, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the fi...
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Marketing for Hospitality and Tourism / 8th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...
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Financial Management / 4th Global Edition
2022 || Paperback || Raymond Brooks || Pearson || ook als eBook
For courses in financial management.
Mastering the fundamental concepts of financial operations
Using tools, making connections, and studying for success, are the three learning skills that students will gain in Financial Management: Core Concepts. An ideal resource for non-finance students, this book discusses the key elements of financial operations. The book and support materials encourage students to build their skills and test their knowledge by forging connections between ideas and appl...
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Principles of Marketing / 19th Global Edition
2023 || Paperback || Philip Kotler e.a. || Pearson
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...
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The Presentation Book / 2nd edition
How to Create it, Shape it and Deliver it! Improve Your Presentation Skills Now
2025 || Paperback || Emma Ledden || Pearson
Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation.
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Operations Strategy / 7th edition
2025 || Paperback || Nigel Slack e.a. || Pearson
Operations Management, 11th edition is a best-seller in the field of operations studies, offering the most up-to-date case studies, with an emphasis on the social, ethical, and environmental issues of operations. With its clear structure and accessible content, this edition will help students appreciate what is happening within and organisation.