From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and w...

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation.

The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication ...

Everything you need to develop your practical understanding of the key management accounting principles and techniques “Excellent, relevant, and practical management accounting edition with improved and updated real-world examples supported by self-assessment activities and review questions reflecting current changes in the management accounting field.” – Dr McFoster Tembo (FCCA), Assistant Professor in Accounting, Coventry University “Management Accounting for Decision Makers is a be...

Reach New Heights with the Best AP® Economics Textbook

AP® Economics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Economics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units and 6 Microeconomics units, each organized to cover the to...

Presents developments in airline industry and business models. This book examines important elements in demand and traffic, price and yield, output and unit cost. It also probes into three critical aspects of capacity management: network management; fleet management; and revenue management.

Optimize staff performance with this handbook of performance management including guidance for remote workforces and the latest innovations in personnel development planning and pay.

Few enter the logistics management industry with experience in all aspects of the profession. This book provides clear, workable explanations and guidance on the fundamentals to achieve success. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of the industry, covering packaging, transportation, warehousing and exporting and importing of goods.

This fully updated second edition features a new chapter on Health and Safety in the field, and coverage o...

Learn how the circular economy enables businesses to thrive and make crucial sustainability improvements.

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.