This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...

Jones's Macroeconomics helps students understand our interconnected world.

The COVID-19 pandemic and the shocks of the 2007-2009 global financial crisis show how linked economies have become. While continuing to feature the strongest coverage of growth in the market, Jones now examines our global, interconnected economy with examples from the COVID-19 recession, the Great Recession, and other worldwide events. Students can reinforce their understanding of key concepts through Check ...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

The Logistics and Supply Chain Toolkit provides practical tools and ideas to optimize the management of logistics and supply chain processes. The fourth edition is fully updated to feature the latest frameworks and topics, including robotics and blockchain in logistics and how to measure the return on investment for these technologies. It offers solutions and plans spanning across a variety of functions such as warehousing, logistics, supply chain management, inventory and outsourcing.

Genera...

User level: Beg-Int

The founding text of today's billion dollar coaching industry, Coaching for Performance remains the world's bestselling coaching book. This major new edition is designed to stay ahead of the profession with practical visuals and new material developed by the leading international performance consultants.

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.