Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...

COMPREHENSIVE: The book offers an unbiased introduction to all three methodological paradigms: positivist, interpretive, critical/cultural (quantitative, qualitative, critical). - INNOVATIVE: The book includes new sample student papers along with critiques of these papers to that students can model their own work on that of their peers.

FOCUSED ON THE STUDENT: Specific attention is given to presenting conceptual and theoretical information regarding methods, and to providing real-life exampl...

This book outlines how the theoretical ideas, empirical foci, and methodological techniques of cultural geography make sense of the 'culture wars' that define our time. It is on the battleground of culture that our opportunities, rights, and futures are determined and Understanding Cultural Geography showcases how this discipline can be used to understand these battles and how we can engage in them. Through doing so, the book not only introduces the reader to the rich and complex history of c...