This book offers a comprehensive guide to commissioning, managing and undertaking research in development work. Perfect for both students and practitioners.

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

Offers a complete update and revision to the manual for agriculture, geography, and rural studies

The 21st edition of the quintessential reference book on agriculture is filled with updated and new material that provides those in the farming profession with everything they need to know about today's agricultural industry. Filled with contributions from top experts in the field, it provides not only the scientific explanations behind agriculture, but also a range of further reading .

The Agric...

Master organic chemistry with the help of this proven best-seller! John McMurry's ORGANIC CHEMISTRY is consistently praised as the most clearly written book available for the course. In John McMurry's words: "I wrote this book because I love writing. I get great pleasure and satisfaction from taking a complicated subject, turning it around until I see it clearly from a new angle, and then explaining it in simple words." Through his lucid writing and ability to show the beauty and logic of org...

Landscape architects rely on images to explore ideas and to communicate them to others. Their designs range from large-scale master plans and strategic visions, through to specific vegetation and precise construction details. Concepts and creative solutions are developed, refined, and explained on paper.

This handbook focuses on areas which, even in the age of digital media, remain foundations of the profession: drawing, graphics, and projections. Both instructional and inspirational, it cove...

This concise, beautifully illustrated book provides a convenient introduction to the basic science of medical microbiology and how this relates to clinical practice. Expanded from the prize-winning first edition to cover virology and parasitology in addition to bacteriology, this second editions explains the essentials of microbial infection and continues to provide a sound basis for developing logical diagnostic and management strategies, including the critical area of antibiotic usage. Sect...

Saunders Comprehensive Veterinary Dictionary, 5th Edition includes the veterinary technical and scientific words and phrases you might encounter in practice. With well over 60,000 main and subentries including large animals, small animals, and exotics, presented in a user-friendly format, the fifth edition continues its legacy as the most comprehensive dictionary reference in the veterinary field. Completely revised and updated for today's veterinary team, it now includes an all-new companion...

Covering all the fundamental topics in hydraulics and hydrology, this textbook is an accessible, thorough and trusted introduction to the subject. The text builds confidence by encouraging readers to work through examples, try simple experiments and continually test their own understanding as the book progresses. This hands-on approach aims to show students just how interesting hydraulics and hydrology is, as well as providing an invaluable reference resource for practising engineers.

There a...

If you are studying horse nutrition at an introductory level, then this is the ideal book for you. It covers the current syllabuses set out by equine science and management courses, and is particularly suitable for those who lack background knowledge in science. Nutrition has long been recognised as a vital part of horse care.

It is important for optimal horse health, reproduction, sustained performance and general well being. This book is invaluable for horse owners, trainers and breeders. F...

This welcome new edition discusses bioprocess engineering from the perspective of biology students. It includes a great deal of new material and has been extensively revised and expanded. These updates strengthen the book and maintain its position as the book of choice for senior undergraduates and graduates seeking to move from biochemistry/microbiology/molecular biology to bioprocess engineering.

All chapters thoroughly revised for current developments, with over 200 pgs of new material, in...