From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

The Secret Is in the Numbers

There’s a common belief in the hospitality industry that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. This idea is just a myth—one you can bust wide open with this book. Having confidence and knowledge around the financials is the key to a successful hotel career and—to a very large extent—your own personal prosperity.

This book is about the business of hotels. It's writt...

Greek philosophers were among the first to contemplate how the world outside of us is represented inside of us. Henley's HERGENHAHN'S AN INTRODUCTION TO THE HISTORY OF PSYCHOLOGY, 9th Edition, examines the philosophical questions about the influence of nature and nurture -- experience and environment -- and the nature and existence of the human mind and brain. It explains that most of the "big questions" that still concern psychologists today are manifestations of themes that have recurred fo...

Considered by many to be Dickens' finest novel, Great Expectations traces the growth of the book's narrator, Philip Pirrip (Pip), from a boy of shallow dreams to a man with depth of character. From its famous dramatic opening on the bleak Kentish marshes, the story abounds with some of Dickens' most memorable characters. Among them are the kindly blacksmith Joe Gargery, the mysterious convict Abel Magwitch, the eccentric Miss Haversham and her beautiful ward Estella, Pip's good-hearted room-m...

The King James Bible of 1611 has been one of the richest sources for English language and literature for nearly four centuries and is itself a work of the greatest poetic beauty. George Steiner's introduction illuminates the Bible's profound effect on the history of English literature and includes a moving personal reading of the greatest of texts.

Studying anatomy is fun! Recognising the structures on the dissection, understanding their relationships and gaining

an overview of how they work together assures confident study and transition into clinical practice.

The Sobotta Atlas shows authentic illustrations of the highest quality, drawn from genuine specimens, guaranteeing

the best preparation for the gross anatomy class and attestation.

Sobotta focuses on the basics, making it totally comprehensive. Every tiny structure has been addr...

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

Boston, mid-17th century: Hester Prynne, dignified and silent, is led through prison doors to her public shaming by her censorious Puritan neighbors. Holding her illegitimate child to her breast and bearing a bright scarlet letter "A" embroidered on her bodice, Hester must now struggle to create a new life for herself and her child in this harsh and unforgiving community. When her missing spouse reappears and takes up residence in town under an assumed identity, the stage is set for an explos...