A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Physiological Psychology and Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioralneuroscience

Physiology of Behavior provides a scholarly yet accessibleportrait of the dynamic interaction between biology and behavior. Authors Neil R.Carlson and ...

For courses in introductory calculus-based physics. A research-driven approach to physics Physics for Scientists and Engineers incorporates Physics Education Research and cognitive science best practices that encourage conceptual development, problem-solving skill acquisition, and visualization. Knight stresses qualitative reasoning through physics principles before formalizing physics mathematically, developing student problem-solving skills with a systematic, scaffolded approach.

The text p...

A magical novel of love, exploration and home, spanning the East African coast, China, Turkey and the seas in between, from one of Kenya's leading writers. The Dragonfly Sea follows the unforgettable Ayaana's journey to adulthood after her small-island childhood is interrupted. Targeted first by religious fundamentalists and second by Chinese emissaries, Ayaana is sent on a container ship to study in China, where she is forced to grow up fast.

With its epic scope and lush lyricism, Owuor evok...

Marks' Basic Medical Biochemistry: A Clinical Approach, 6th Edition links biochemistry to physiology and pathophysiology, empowering students to confidently apply fundamental concepts to the practice of medicine ? from diagnosing patients to recommending effective treatments. This proven, application-centered approach builds biochemical coverage around related clinical concepts to anchor students' understanding to a clinical context from day one. Intuitively organized chapters center on hypot...

Racism is not a simple matter of good people versus bad. In White Fragility, Robin DiAngelo explained how racism is a system into which all white people are socialized. She also made a provocative claim: that white progressives cause the most daily harm to people of colour. In Nice Racism, her follow-up work, she explains how they do so. Drawing on her background as a sociologist and over twenty-five years working as an antiracist educator, she moves the conversation forward.

Writing directly...

The Japanese Economy, 4th Edition is for anyone curious about economics, for it is impossible to appreciate economics without vivid examples of its application. This book is also for anyone broadly interested in Japan, for it is impossible to fully understand Japan without learning what basic economics has to say about it, which is much. To know Japan - or any country for that matter - is more than an ability to recite a litany of facts about its history, geography, institutions, and culture.

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ata Mining: Concepts and Techniques, Fourth Edition introduces concepts, principles, and methods for mining patterns, knowledge, and models from various kinds of data for diverse applications. Specifically, it delves into the processes for uncovering patterns and knowledge from massive collections of data, known as knowledge discovery from data, or KDD. It focuses on the feasibility, usefulness, effectiveness, and scalability of data mining techniques for large data sets.

After an introductio...

Chemical Analysis for Forensic Evidence provides readers with the fundamental framework of forensic analytical chemistry, describing the entire process, from crime scene investigation to evidence sampling, laboratory analysis, quality aspects, and reporting and testifying in court. In doing so, important principles and aspects are demonstrated through the various forensic expertise areas in which analytical chemistry plays a key role, including illicit drugs, explosives, toxicology, fire debr...

The fourth edition of this popular text has been significantly rewritten to make it more accessible to students and easier for instructors to use. It remains distinctive in presenting a unified narrative of cognitive science as a field of inquiry in its own right. Thematically organized, Cognitive Science underscores the problems and solutions of cognitive science rather than more narrowly examining individually the subjects that contribute to it - psychology, neuroscience, linguistics, and s...