The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it ...

Designed to reduces students' anxieties and minimize unnecessary formulas, this fourth edition provides a comprehensive introduction to basic statistical designs and analyses.

Cognitive Psychology is a thorough, clear introduction to the study of cognition, providing insight into the many psychological and physiological aspects of human behaviour. Fully updated with the latest research in this fascinating field, the text guides students through all the major sub-disciplines and key concepts to help them develop a comprehensive understanding of the complex relationships between mind, brain and behaviour. Through the authors' international approach and emphasis on re...

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply...

Personality makes us who we are and influences every aspect of our lives - from how we interact with

others, to how we respond in stressful situations. Personality Psychology uses a unique organizational

framework to explore the six key domains of knowledge about personality - Dispositional, Biological,

Intrapsychic, Cognitive/Experiential, Social/Cultural and Adjustment. This third edition focuses on the scientific

basis of current understanding, highlighting contemporary res...

The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming.

In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases accordin...

Als u een organisatie leidt of als u met uw managers moet communiceren over datamanagement, dan is Navigeren door het Labyrint uw gids.

Organisaties die waarde willen halen uit hun data moeten die data goed beheren. Maar voor de meeste leidinggevenden lijkt datamanagement obscuur, gecompliceerd, en zeer technisch. Je hebt geen tijd om alle details te leren of hypes te herkennen. Navigeren door het Labyrint helpt je verder, gebaseerd op de best practices van DAMA's Data Management Body of Kno...

This is the second revised edition of A Student’s Companion to Old Irish Grammar, which originally appeared in 2013. This book, written in an intentionally informal style, aims to make Old Irish grammar more accessible to students of all backgrounds. It can serve as a stand-alone introduction or can be used in conjunction with other grammatical works, in hopes of elucidating some of the tricky concepts that makes Old Irish such a fascinating and rewarding subject for study.