Robert Cialdini schreef het boek Influence (Invloed), dat meer dan al dertig jaar hét standaardwerk op het gebied van overtuigen en beïnvloeden is: wereldwijd werden meer dan twee miljoen exemplaren verkocht. Op basis van uitgebreid onderzoek komt Cialdini tot zes 'hefbomen' om mensen te overtuigen: wederkerigheid, consistentie, sociaal bewijs, sympathie, autoriteit en schaarste.

De kleine Cialdini geeft een heldere samenvatting van Cialdini's theorie. Het verschaft je inzicht in de zes beÃ...

This new edition of a bestselling evangelical survey of the Old Testament (over 180,000 copies sold) has been thoroughly updated and features a beautiful new interior design. It is lavishly illustrated with four-color images, maps, and charts and retains the pedagogical features that have made the book so popular:* chapter outlines, objectives, and summaries* study questions* sidebars featuring primary source material, ethical and theological issues, and contemporary applications* lists of ke...

Since the turn of the century much has happened in politics, governments, spying, technology, global business, mobile communications, and global competition on national and corporate levels. These sweeping changes have nearly annihilated privacy anywhere in the world and have also affected how global information warfare is waged and what must be done to counter its attacks.

In light of increased attacks since 2002, Global Information Warfare: The New Digital Battlefield, Second Edition provid...