The secret to getting more done in an hour than most people do in a day Discover the latest cutting-edge developments in the world of generative AI. With The ChatGPT Revolution, you'll learn how easy it is to make AI work for you -- with tips and prompts to help you get fast, powerful results in the latest models of ChatGPT, Copilot, DALL-E and other AI tools. In this fully revised and updated edition, productivity expert Donna McGeorge shares real-world case studies, no-nonsense advice and t...

A new edition of the #1 text in the human computer Interaction field!

Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the fifth edition: a chapter on data at scale, which covers developments in the emerging fields of 'human data interaction' and data analytics. Th...

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which ...

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

A delightful, engaging, and comprehensive overview of interaction design Effective and engaging design is a critical component of any digital product, from virtual reality software to chatbots, smartphone apps, and more. In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive t...

As the business environment continues to rapidly change, Dan Reid and Nada Sanders have developed an integrated approach that makes the introductory OM course accessible and engaging for all business majors. Beyond providing a solid foundation, this text covers emerging topics like Artificial Intelligence, Robotics, Data Analytics, and Sustainability and gives equal time to strategic and tactical decisions in both service and manufacturing organizations.

In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.

A little over a decade since its first publication, the hypotheses set out in Manuel Castells' groundbreaking trilogy have largely been verified. In a substantial new preface to the first volume in the series, Castells demonstrates, in the light of major world trends, how the network society has now fully risen on a global scale.

Müssen oder dürfen auch Sie sich in Ihrem Studium mit germanistischer Linguistik beschäftigen? Ralf Methling bringt mit anschaulichen Beispielen und verständlichen Erklärungen Leben in diese scheinbar trockene Materie. Er macht Sie mit den Teilbereichen der Linguistik vertraut: mit der Semiotik, die sich mit Zeichen, der Phonetik und Phonologie, die sich mit Lauten, der Morphologie, die sich mit Wörtern, und der Syntax, die sich mit Satzbau beschäftigt. Auch die Semantik, die Lehre de...